You want to scale your digital communication to the max, but your data is far from smart?
Challenge accepted.
Services
Data is an opportunity for growth. We’ll identify use cases for the maximum ROI and work with you to develop a personalized, GDPR-compliant AI and data strategy. The result: Informed business decisions thanks to AI and big data. More
Improve the efficiency of your marketing channels with data-driven portfolio management. With AI-powered modeling and algorithmic optimization techniques, you can target your audience effectively and get the most out of your media budget. More
Leverage the power of data to optimize the user journeys of your target audiences in real time and craft personalized interactions that align with the interests and desires of your customers. Offer customers the right content at the right time at the right stage of the funnel. More
Using data foundation services, media AI, attribution, and media mix modeling, we’ll take the performance of your websites and media campaigns to a new level. To reach the right users, we’ll create first-party data AI audiences and enhance the precision of your targeting. More
Whether multichannel and account-based marketing, multitouch attribution, or personalization using identity graphs – digital business models face a range of challenges today. We can provide consulting and support in all phases of your business development. More
Global Partner
We work with the global leaders in marketing communications
Data & Technology
Utilizing data intelligently
Is your data everything but smart? Used systematically and intelligently, data is a critical factor for achieving growth, innovation, and competitive advantages. We can distill intelligence from your data, thereby enhancing its value, and make even very large data sets intelligently usable. That way, you can focus on what matters most: your business.
Strategy
Maximize the value of your data and AI activities and pave the way for growth, innovation, and competitive advantages.
Processes
Optimize and automate your decision-making processes and achieve cost reductions, time savings, and efficiency gains.
Infrastructure
Create a unified data infrastructure as the basis for data-driven decisions.
Compliance
We’ll minimize legal and technical risks and ensure that your data remains confidential and secure.
Our AI framework frames your success
Successful AI solutions are a marathon, not a sprint. Our Plan, Build, Run, and Innovate framework provides a long-term structure for optimal performance and maximum return on investment. It’s our way of taking responsibility for your business’s success.
Plan
Our consultants and AI and data science experts develop a disruptive strategy for achieving your marketing and business objectives optimally using AI.
Build
We kickstart the disruption process and implement a detailed plan. This involves selecting the right systems and solutions, beginning the onboarding of data, and integrating all components into a customized AI framework tailored to your needs.
Run
Upon request, we can manage system operation, work collaboratively with your employees on ongoing success management, and continually measure and optimize the performance of your marketing channels.
Innovate
Innovation has no end. Staying on top in your market requires an ongoing focus on the future. This means continuously refining and improving existing solutions, and constantly working on the success of your business.
AI & Data Strategy
Informed
business
decisions
Why an AI and data strategy? Successful business models depend on making effective use of data for decsion-making. Put simply, without intelligent data, you can’t make informed business and marketing decisions. And intelligent data is the result of a tailored AI and data strategy that is aligned with your business objectives.
Tailored strategies
We work with you to develop a GDPR-compliant AI and data strategy tailored to your specific needs. The goal is to boost the performance of your business.
Action
You receive the knowledge, strategies, and solutions you need to translate AI and data-driven decisions into concrete action and measurable results.
Use case workshops
Collaborative workshops identify the best use cases for AI and big data to maximize ROI.
Proof of concept
We demonstrate the value and feasibility of AI and data solutions through a proof of concept that shows you the impact your AI and data strategy will have on your business.
Integrated Media & Content Services
Where’s your media ROI when you need it?
Leverage intelligent data and AI to get the best bang for your media budget and enhance the efficiency of your marketing channels. Reach the right users – those with high revenue potential – and utilize dynamic optimization to continuously improve the performance of your campaigns and channels. With this approach, your media ROI will stack up with the best.
Personalization & Engagement Services
Optimizing customer journeys
One too many is old news. These days, it’s all about one-to-one. With data-driven personalization, you can optimize user journeys on websites, apps, and marketplaces in real-time. Tailor user journeys in real-time to fit each user’s unique preferences and requirements across multiple markets, creating greater relevance for each individual.
Next Best Action
Using smart user signals, we can model user experiences in real time. The framework identifies behavioral patterns, predicts actions, and optimizes your KPIs in mere milliseconds.
Return on Investment
Align your personalization with your business objectives and increase the effectiveness and yield of your funnel.
Personalization
Leverage AI-powered personalization to continuously improve the performance of your digital communications.
Marketing cloud
Our team of experts is available to help you smoothly integrate a marketing cloud solution that fits your needs and seamlessly integrates within your existing systems.
Applied Analytics & Media Intelligence
When campaigns learn
Enhance the value of your first-party data and leverage AI-powered, data-driven optimization techniques for your media campaigns. Gain a decisive competitive advantage in your industry by adopting innovative technologies and services that streamline campaign optimization. Using data foundation services and media BI, we will lay the groundwork for a substantial increase in ROI.
We build data layers, handle tag management, and implement analytics solutions for complex multichannel campaigns. Leveraging first-party-data AI audiences, we enhance precision in audience targeting. We then use attribution and AI-powered, data-driven media mix modeling to take the performance of your websites and media campaigns to a whole new – measurable – level.
MarTech Consulting & Solutions
Get the full potential out of your technology stack
As specialists in MarTech and AI, we provide concrete solutions and holistic consulting. Using your business objectives as our guiding principles, we will design custom solutions and ensure that they integrate seamlessly into your existing systems.
Consulting & integration
Responding appropriately to current market developments hinges on having sound advice and smoothly functioning MarTech systems.
Audits & evaluations
Success in the implementation of marketing technologies and artificial intelligence hinges on making correct use of the appropriate tech stack.
Smart Digital
Making big data smart and artificial intelligence tangible
Est. 2011
Founded in Gerlingen (near Stuttgart), then quickly expanded to Berlin. We have been part of the Omnicom Group since 2019.
Strong team
100+ team members from 20 nations realizing international MarTech projects in 35 countries and markets.
Superpowers
Our DNA: Data science, artificial intelligence, algorithms, MarTech, and user-centered personalization.
Customer-oriented
We’ll implement high-performance, scalable solutions precisely tailored to your requirements.