Activation
CDP: Making Implementation and Rollout a Success
The integration of a Customer Data Platform (CDP) plays a pivotal role in many companies when it comes to developing…
With creative drive and a thirst for innovation
Our history as Smart Digital represents an uninterrupted journey of development. In every phase of our existence, we…
1to1 at the Machine Learning Week
As every year, the Machine Learning Week Europe took place in Berlin in October 2022. A two-day event that is the…
Smart Digital received three Awards for 2022
SMART DIGITAL IS „LEADING EMPLOYER“ The LEADING EMPLOYER award certifies and recognises top-quality employers in the…
Google’s Cookie Announcement – and the new meaning of first-party data
In early March Google has put out an announcement that set the marketing industry and its technology providers under…
Cookie Consent Management Chapter 2: Best Practices and Recommendations
In the second part of our series, we review Cookie Consent Management – best practices, recommendations, dos and…
Cookie Consent Management Part 1: Definition and business potential
Until recently, cookie consent was an insider-term for digital marketers, but it has slowly gained importance over…
Top Highlights from Smart Digital in 2020
2020 was filled with unprecedented challenges for companies in all industries. We moved our operations to remote mode,…
Fitting to close out 2020: an epic virtual Christmas party
We couldn’t finish the year without a legendary Smart Digital Party. Last Thursday, we got together to celebrate our…
Connecting the dots: How to improve campaign performance by creating a unified onsite – offsite user experience
Today’s marketing is suffering from a seemingly unsurmountable dichotomy: the separation in an onsite and an offsite…
Part 2: User identification at Smart Digital – Know-how and best practices
In the second part of our series, we review how companies in the future can capture user behavior and use it to…
Part 1: User identification without cookies – What is the future of data-driven marketing?
In the first part of our series, we discuss how companies in the future can capture user behaviour and use it for data…
We prioritise balanced compatibility of family and career!
At Smart Digital, we are committed to a family-oriented corporate culture. In order to assess our measures for a good…
10 Lessons we learned as a Remote Team
9/11 is a landmark event in modern history. As a teenager I was unable to grasp the magnitude of it. Like many other…
Statistics in Data Science and Website Personalization
In dynamic real-time website personalization, the proof is in the pudding, and the only way to prove that one…
”How will my business develop tomorrow?” – The CMO Marketing Dashboard becomes predictive
Marketing is nowadays more straightforward than ever before. Marketing tools and platform solutions provide real-time…
Recap of the Spark + AI Summit 2020
Last week from the June 22th to 26th, our very own data engineers from SmartDigital, Matthias Harder, Jiawei Cui and…
Summary of the webcast: Navigating through the Crisis with Data Driven Predictions
On 3 June 2020 the webtalk on the topic “Navigating through the Crisis with Data Driven Predictions” was held. It was…
Smart Digital takes part in Germany’s nationwide action day of the “Charter of Diversity”
At the beginning of the year, Smart Digital signed the Charter of Diversity. On signing this Charter we made a…
The role of real-time personalization for an exceptional user experience
It is a common observation that we are in the middle of a significant change in the interaction between companies and…
Crossing the finish line – as a team!
Smart Digital has been participating in the Cystic Fibrosis Charity Run in Ditzingen, Germany for the past five years,…
Navigating Through the Crisis with Data Driven Predictions
The current coronavirus pandemic has become the major uncertainty in the global economy. SARS-CoV-2 has led to a…
Beyond the hype: AI, machine learning and deep learning explained
The terms artificial intelligence (AI), machine learning and deep learning are everywhere these days, from digital…
Top Highlights from Smart Digital in 2019
As we move out of January, we look back to all the work we accomplished in 2019. We not only brought user-centered…
2020 – Marketers must reorganize
As occurs every year, the marketing community is starting 2020 with new ideas, ambitious plans and a lot of speed…
The trend towards personalization in content continues
Regardless of whether it is a company or e-commerce: The user experience that picks up the customer individually,…